Dashboard

KwickMetrics dashboard helps you to get all your important business details and metrics in a single place. You can get details at a different period like Today,Yesterday, Last 7 days and Last 30 days from different marketplaces.

Dashboard

All the details are populated in an intuitive user interface with easy to understand and interactive graphical view.

Here is the list what you can get from the dashboard,

  1. Orders
  2. Units
  3. Revenue
  4. Estimated Net Profit
  5. Profit Margin
  6. Returns
  7. Return Percentage
  8. Return Value
  9. Trends
  10. Buyer Segmentation
  11. Top Performing Products
  12. Configurable Chart
  13. Profit & Loss

Orders

It shows the total count of shipped and pending orders with a graph that is received from all selected marketplaces at the selected period with the previous period comparison.

Orders Info

Units

It shows the total units counts of shipped and pending orders with a graph that is received from all selected marketplaces at the selected period with the previous period comparison.

Units Info

Revenue

It shows total revenue generated from the total received orders/units with the previous period comparison. Order with shipped status will include in total revenue calculation. Revenue amounts are shown based on base currency chose in profile.

Revenue Info

Estimated Net Profit

It shows the total estimated net profit for the sold units after reducing amazon fees and taxes with the previous period comparison. Revenue amounts are based on base currency chose in profile.

Estimated net Profit = Revenue - Cost
Here, Cost = Amazon fees + Promotions + COP + Expenses

Estimated net profit Info

Profit Margin

It shows the profit margin derived from revenue and estimated net profit with a previous period comparison.

Profit Margin = (Est. net profit / Revenue) x 100

Profit margin Info

Returns

It shows returned unit count which has been received at the inventory at the selected period with the previous period comparison. Returns count is based on the unit received at the inventory date, not the returned date.

Eg: If the customer returned a product on 14 March and it reached inventory on 15 March, then this unit will be added in 15th March returns.

If current returns are more than the previous period, the up arrow will be in red.
If current returns are less than the previous period, the down arrow will be in green.

Returns Info

Return Percentage

It shows the percentage of sold units are returned with the previous period comparison. 

Return percentage = (Total return units / Total units) x 100

Return percentage Info

Return Value

You can get the total sold value of all the returned units at the inventory with the previous period comparison. You can easily gets how much amount get lost due to returns.

Return value Info

Trends

Trends is a modern bar chart that displays detailed sales behaviour with orders, units, and revenue value. You can easily check orders, units, and revenue at any point in time by just hover over it.

Trends chart

tip

Clicking on the badges(orders, units, and revenue) in the trends chart will add or remove the respective bar in the chart.

Buyer Segmentation

Finding New buyer and Repeat buyers are never been easier. It’s simple with KwickMetrics as we have easy to use pie charts of buyer segmentation as 1 order, 2-5 orders, 6-10 orders, 11-15 order, and 16+ order buyers.

Buyer pie chart

Top Performing Products

This section of the dashboard gives you the details of the top performing products in the Marketplace based on the count of orders, units and revenue. It also gives you the details of the products like Name, Category in the category tree, SKU, ASIN, Orders, Units, Revenue, Refund Amount, Refund Units and Est. Net Profit.

You can also switch among Orders, Units, and Revenue from options provided in the top right corner of the section.

Top Performing Products

Configurable Chart

Configurable chart gives your business performance insights to understand the overall business trends. It helps you to analyze your key performance indicators.

You can customize everything from sales to returns (i.e. Orders, Units, Revenue, Est.net Profit, COP, Returns, Refund, Promotions, Profit margin, Total buyers, Amazon fee) by category, product, Fulfilment channel, and Location (Country, State, City) wise with a different timelines (Last 7 days, This Month, Last Month, This Year, Last Year, and custom date). All these details are in an interactive chart form.

Config Chart

Split up

You can see the “Splitup” button in the top right corner. It will show you the financial split up of the total Estimated net profit of your business after deducting Tax, Amazon fee, COP, and Refund.

SplitUp

Profit & Loss

Profit & Loss is the tabular form of configurable chart which gives the detailed profit & loss of your business in numbers rather than trends. It gives the P&L of Orders, Units, Revenue, Est.net Profit, COP, Returns, Sellable returns %, Returns %, Refund, Promotions, Amazon fees, Profit margin individually by category, product, and marketplaces.

It will give all the details in the different timelines (Last 7 days, This Month, Last Month, This Year, Last Year, and custom date).

P& Table

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