Dashboard
KwickMetrics dashboard helps you to get all your important business details and metrics in a single place. You can get details at a different period like Today,Yesterday, Last 7 days and Last 30 days from different marketplaces.
All the details are populated in an intuitive user interface with easy to understand and interactive graphical view.
Here is the list what you can get from the dashboard,
- Orders
- Units
- Revenue
- Estimated Net Profit
- Profit Margin
- Returns
- Return Percentage
- Return Value
- Trends
- Buyer Segmentation
- Top Performing Products
- Configurable Chart
- Profit & Loss
Orders
It shows the total count of shipped and pending orders with a graph that is received from all selected marketplaces at the selected period with the previous period comparison.
Units
It shows the total units counts of shipped and pending orders with a graph that is received from all selected marketplaces at the selected period with the previous period comparison.
Revenue
It shows total revenue generated from the total received orders/units with the previous period comparison. Order with shipped status will include in total revenue calculation. Revenue amounts are shown based on base currency chose in profile.
Estimated Net Profit
It shows the total estimated net profit for the sold units after reducing amazon fees and taxes with the previous period comparison. Revenue amounts are based on base currency chose in profile.
Estimated net Profit = Revenue - Cost
Here, Cost = Amazon fees + Promotions + COP + Expenses
Profit Margin
It shows the profit margin derived from revenue and estimated net profit with a previous period comparison.
Profit Margin = (Est. net profit / Revenue) x 100
Returns
It shows returned unit count which has been received at the inventory at the selected period with the previous period comparison. Returns count is based on the unit received at the inventory date, not the returned date.
Eg: If the customer returned a product on 14 March and it reached inventory on 15 March, then this unit will be added in 15th March returns.
If current returns are more than the previous period, the up arrow will be in red.
If current returns are less than the previous period, the down arrow will be in green.
Return Percentage
It shows the percentage of sold units are returned with the previous period comparison.
Return percentage = (Total return units / Total units) x 100
Return Value
You can get the total sold value of all the returned units at the inventory with the previous period comparison. You can easily gets how much amount get lost due to returns.
Trends
Trends is a modern bar chart that displays detailed sales behaviour with orders, units, and revenue value. You can easily check orders, units, and revenue at any point in time by just hover over it.
tip
Clicking on the badges(orders, units, and revenue) in the trends chart will add or remove the respective bar in the chart.
Buyer Segmentation
Finding New buyer and Repeat buyers are never been easier. It’s simple with KwickMetrics as we have easy to use pie charts of buyer segmentation as 1 order, 2-5 orders, 6-10 orders, 11-15 order, and 16+ order buyers.
Top Performing Products
This section of the dashboard gives you the details of the top performing products in the Marketplace based on the count of orders, units and revenue. It also gives you the details of the products like Name, Category in the category tree, SKU, ASIN, Orders, Units, Revenue, Refund Amount, Refund Units and Est. Net Profit.
You can also switch among Orders, Units, and Revenue from options provided in the top right corner of the section.
Configurable Chart
Configurable chart gives your business performance insights to understand the overall business trends. It helps you to analyze your key performance indicators.
You can customize everything from sales to returns (i.e. Orders, Units, Revenue, Est.net Profit, COP, Returns, Refund, Promotions, Profit margin, Total buyers, Amazon fee) by category, product, Fulfilment channel, and Location (Country, State, City) wise with a different timelines (Last 7 days, This Month, Last Month, This Year, Last Year, and custom date). All these details are in an interactive chart form.
Split up
You can see the “Splitup” button in the top right corner. It will show you the financial split up of the total Estimated net profit of your business after deducting Tax, Amazon fee, COP, and Refund.
Profit & Loss
Profit & Loss is the tabular form of configurable chart which gives the detailed profit & loss of your business in numbers rather than trends. It gives the P&L of Orders, Units, Revenue, Est.net Profit, COP, Returns, Sellable returns %, Returns %, Refund, Promotions, Amazon fees, Profit margin individually by category, product, and marketplaces.
It will give all the details in the different timelines (Last 7 days, This Month, Last Month, This Year, Last Year, and custom date).
