Buyer Wise

Buyer wise report provides you the key metrics and detailed behaviour of the buyers at the selected marketplaces and period.

Here is the list what you can get from the buyer wise report,

  • New buyer
  • Repeat buyer
  • Repeat buyer rate
  • Unique buyer
  • Top 5 buyers
  • Buyer Segmentation
  • Buyer list
  • Buyer Details

New buyer

It shows the total count of the buyers, who are new and made their first order in the selected period at the selected marketplaces.

One order buyer info

Repeat buyer

It shows the total count of the buyers, who have history of orders and made at least one order in the selected time period at the selected marketplaces.

Repeat buyer info

Repeat buyer rate

It shows the total percentage of the buyer's rate who purchased frequently at the selected marketplaces.

i.e: Repeat buyer rate = Repeat buyers / Unique buyers

Repeat buyer rate

Unique buyer

It shows the total count of the unique buyers at the selected marketplaces.

Unique buyer info

Top 5 buyers

Top 5 buyers is the simple bar chart that displays the top 5 buyers based on units, revenue, or est. net profit at the selected marketplaces.

Chart

You can view, either units or revenue or est. net profit at a time. You can switch between Units, Revenue, and Est. net profit from options provided in the top right corner of the chart. Detailed numbers of the purchased details, can be viewed on hover over the bars in the charts

Buyer Segmentation

Buyers is the simple pie chart that displays the buyer's segmentation in different categories at the selected marketplaces. The list of categories are 1 order buyers, 2-5 orders buyers, 6-10 orders buyers, 11-15 orders buyers, 16+orders buyers.

1 order buyers: Buyers, who made only one order in the selected period
2-5 orders buyers: Buyers, who made from 2 to 5 orders in the selected period
6-10 orders buyers: Buyers, who made from 6 to 10 orders in the selected period
11-15 orders buyers: Buyers, who made from 11 to 15 orders in the selected period
16+ orders buyers: Buyers, who made 16 and above orders in the selected period

Chart

Filters

You can filter data in the info cards, and list with the help of a wide variety of default filters. The number of filters are varies based on the report you are looking at currently.

For buyers report, we have, Orders, Units, Revenue, Est. net profit and Buyer email filters. You can apply any combination of filters to get fine-grained data.

tip

After you apply the filters, click the Save button at the top right of the filter modal for future use. So that you can apply saved complex filters in 2 clicks whenever you need it in the future.

Filters

Buyer list

These are the list of columns that can be included in the buyer report table.

Column NameDescriptionExample
Buyer emailPseudo(randomized) email ID of the buyer who made the order186tjv5@marketplace.amazon.com
OrdersTotal number of orders purchased by the buyer1
UnitsTotal number of units purchased by the buyer23
RevenueThe approximate sales amount generated from the orders. It is indicated in the currency defined in the profile.$100
Est. net profitThe total estimated net profit from the buyer$137
Last purchasedDate of recent purchase by the buyer25 Jun 2020
First purchasedDate of the first purchase by the buyer25 Jan 2020
Avg. Purchased itemsThe average value of items purchased by the buyer2
Avg. Purchased amount Average sales value of items purchased by the buyer$35
Highest amountThe maximum sales value of the order purchased by the buyer$45
Highest itemsThe maximum number of items purchased by the buyer in an order4

Buyer List

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